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ABOUT THE HOUSE

Ultimate Luxuria is not a parking company.
It is a private members club.

Engineered around the luxury vehicle owner — a company, a category, and a Kingdom entering its luxury decade.

MANIFESTO THE FIRST IMPRESSION

“Ultimate Luxuria is not
a parking company.”

“It is a private members club
engineered around the luxury vehicle owner.”

A private club where members meet and brands meet clients. A vehicle house for storage, wellness, protection and transport. A concierge house. A brand stage.

OUR VISION

To become the signature address
of luxury mobility.

The private house where the Kingdom’s most influential owners, brands and institutions belong.


OUR MISSION

To transform every arrival into an experience — and every vehicle owner into a member of something extraordinary.

  • i Discretion — What happens in the house stays in the house.
  • ii Precision — Museum grade, or it does not leave.
  • iii Hospitality — A car treated the way a fine hotel treats a guest.
  • iv Membership — Belonging, not a subscription.
THE CATEGORY WE ARE BUILDING

Not a parking company.
A private members club.

Engineered around the luxury vehicle owner — in four chapters.

A Private Club Chapter I Where members meet, brands meet clients.
A Vehicle House Chapter II Storage, wellness, protection, transport.
A Concierge House Chapter III Lounge, chauffeur, travel, lifestyle.
A Brand Stage Chapter IV Events, boutique, retail, media.
Founder & Chief Curator of Ultimate Luxuria walking towards a fine car in Riyadh
FOUNDER & CHIEF CURATOR · RIYADH
FOREWORD

A note from
the founder.

Riyadh is entering a new chapter, one written by a generation of Saudis who have travelled the world and returned with a refined, deep understanding of what luxury truly means.

“It is no longer defined by ornament, but by intention.”

We built Ultimate Luxuria because we could not find, anywhere in the Kingdom, a service that treated a car the way a fine hotel treats a guest. Not a valet stand. Not a warehouse. A destination.

This is our answer.

FOUNDER & CHIEF CURATOR ULTIMATE LUXURIA OFFICE
THE DIFFERENCE

Six reasons
no competitor holds.


01 First Saudi-Authored Brand

Built in Riyadh, not imported. The first Kingdom-native private car house.

02 Members Club, Not Vendor

Recurring memberships. A loyal, high-frequency, deeply-profiled audience.

03 Full Ecosystem, One House

Parking, storage, wellness, concierge, mobility, events, boutique — all under one signature.

04 Lounge With A Skyline

A hospitality venue rivalling a hotel — the only competitor without one.

05 Three City Footprint

Riyadh · Jeddah · Dammam. National reach from day one.

06 Brand Partnership Engine

Built to host the world's most refined brands — and give them audience, not adverts.

ALIGNED WITH THE KINGDOM

A brand for
Vision 2030.

Every pillar of the national vision needs the category we are building.

Quality of Life Pillar 01 A Saudi lifestyle worth staying home for — delivered through hospitality, mobility and cultural venues.
Tourism & Hospitality Pillar 02 150M visitors by 2030 — our lounge is the private counterpart to Diriyah, the Red Sea and NEOM.
Sport & Entertainment Pillar 03 F1 Saudi GP · LIV Golf · Riyadh Season. We host the audience these events attract.
National Champions Pillar 04 Saudi-authored brands representing a Saudi aesthetic on the world stage.

Reference: Vision 2030 · Quality of Life Program · PIF Giga-Projects

THE NATIONAL FOOTPRINT

Three cities.
One Kingdom.

National reach from day one.

Riyadh City 01 · Q2 2026 The Flagship
Jeddah City 02 · Q1 2027 The Coast
Dammam City 03 · Q3 2028 The East
THE FLAGSHIP HOUSE · RIYADH

Where the Kingdom’s
first house opens.

Riyadh — the political, financial and cultural capital — is where the story begins.

7.7M Population Riyadh metropolitan
40% Of KSA HNW Concentrated in one city
15,000 m² Site Target The flagship house
Q2 2026 Doors Open City 01 of three

STRATEGIC ADJACENCIES

Within reach of everything that defines the city.

  • 01 Diriyah Gate — the cultural crown
  • 02 King Abdullah Financial District
  • 03 New Murabba · The Mukaab
  • 04 Diplomatic Quarter (DQ)
  • 05 Kingdom & Faisaliah Towers
  • 06 Prime hospitality corridor
THE MATH

The math is
on your side.

500,000+ Estimated Annual Reach Members, visitors, event guests and digital touchpoints combined
15,000+ HNW Audience Contacts Documented HNW individuals passing through our houses
50+ Curated Events Per Year Coffee & Cars, Collectors Club, F1 nights, launches, private dinners
USD 2M+ Estimated Media Value Ad-equivalent value across owned and earned channels annually

Projected annual value delivered per Official Partner · Illustrative, not guaranteed

PRIVATE INQUIRY

Reserved for
the invited.

Membership, corporate partnerships, and press enquiries are received privately by our Founder’s Office in Riyadh, Kingdom of Saudi Arabia.

MEMBERSHIP INQUIRIES membership@luxuria.sa
PARTNERSHIP SEATS partners@luxuria.sa
PRESS & EDITORIAL press@luxuria.sa
FOUNDER'S OFFICE Riyadh, Kingdom of Saudi Arabia

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